Brand Media Strategy: Integrated Communications Planning in the Digital Era. Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era


Brand.Media.Strategy.Integrated.Communications.Planning.in.the.Digital.Era.pdf
ISBN: 9780230104747 | 256 pages | 7 Mb


Download Brand Media Strategy: Integrated Communications Planning in the Digital Era



Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
Publisher: Palgrave Macmillan



Digiday - The Authority on Digital Media, Marketing and Advertising. It's no longer good enough for “That's why integrating social media across our TV ads and the magazine is the biggest area of growth for us right now. A self-promoting headline from the trades last week claimed a coffee brand in the UK "develops first social media strategy." Here's how they describe the "strategy:". The post-desktop era means growing pains when it comes to figuring out how to sell mobile ads. Lauren Dyer Head of New Business. 2012 has ushered in a new era of visualised social media. Christophe Mallet Social Media Strategist. In Part 2 ,Why your Music Marketing Strategy may not be ready for the 2012 Digital Era; we spoke about monitoring your brand in your integrated Marketing Strategy. This month Digiday will examine how the modern brand tackles the thorny issue of social media return on investment. Matt Morgan MD/ Head of digital. In our final part with Geoff Livingston we The social media becomes a feedback loop while simultaneously creating that word of mouth you're looking for via their public shares (which their networks see) Then you have a blurred media experience that transcends old and new. Stephen Pirrie Social Strategy Director Branded Content is now quickly becoming as an ubiquitous marketing communication principle to drive consumer engagement and social conversation as 'Ads' were in the last century.





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